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Original Artwork Just for You

"A VIDA top-selling artist, Penny Kritt has a penchant for transforming her original designs into products that delight her customers and keep them returning again and again."

Peter Tomassi
Head of Product Marketing
VIDA & Co.

a scarf For all the lives you live. . .

So many stops to make and no time to change. . .

After the game, you drop the kids off at your mom's house and then adult up so you can meet clients to sign the papers for their new home.

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Let your outfit tell them that you're in charge. . .

You spend the afternoon with college interns and their mentors and then go directly to meet a hot date where you want to show a little skin.

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Glamour made easy with cashmere and silk. . .

Choose a sleek, simple gown that's comfortable, then add a scarf for drama and protection from the air conditioning vent you got stuck under.

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Great gifts they'll use every day

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Gifts for birthdays, Mother's Day and Graduations!

Penny always has one of her fabulous scarves in her purse for lunch dates. The restaurant was very cold and she let me wear it. I wouldn't let her have it back.

Deb K.

Penny's horse paintings on her tote bags are the best gifts for every horse lover. That's why I also bought one for myself. My horse Snowdrift knows that it carries apples!

Becca L.

I love buying wearable art directly from the designer. The materials she uses are so luxurious! It's an extra bonus that they're not sold in stores. I like to be different!

Susan R

IT'S TIME TO REBUILD COMMERCE - FOR THE MINDFUL, GLOBAL CITIZENS OF THE MODERN WORLD.”