When Chic Meets Unique. . .

Exclusive Elegance

Art Inspired, Global Impact

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Original Artwork Just for You

"A VIDA top-selling artist, Penny Kritt has a penchant for transforming her original designs into products that delight her customers and keep them returning again and again."

Peter Tomassi
Head of Product Marketing
VIDA & Co.

Florals and Botanticals

  • Bamboo at Noon Long Scarf - Modal - 45 of 75 Left
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    $350.00
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    $350.00
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  • Bamboo on Maroon - Modal - Only 3 Left
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    $250.00
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    $250.00
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  • Lotus at Dawn Long Scarf - Modal - Only 3 Left
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    $250.00
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  • Cherry Blossoms and Jade Leather Clutch - Only 5 of 25 Left
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    $250.00
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  • About to Burst Cotton Clutch -- Only 2 Left
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    $150.00
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  • Bamboo Foliage Leather Clutch - Only 9 of 25 Left
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    $250.00
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  • Beach Treasures Long Scarf - cashmere/silk blend - 17 of 25 Left
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    $700.00
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    $700.00
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  • Anne's Posies Long Scarf - Modal - Only 23 of 75 Left
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    $350.00
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  • Golden Bamboo with Red Long Scarf - Modal - Only 3 Left
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a scarf For all the lives you live. . .

So many stops to make, no time to change. . .

After the game, you drop the kids off at your mom's house and then adult up so you can meet clients to sign the papers for their new home.

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Let your outfit tell them that you're in charge. . .

You spend the afternoon with college interns and their mentors and then go directly to meet a hot date where you want to show a little skin.

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Glamour made easy in cashmere and silk. . .

Choose a sleek, simple gown that's comfortable, then add a scarf for drama and protection from the air conditioning vent you got stuck under.

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Penny always has her fabulous scarves in her purse for fashion emergencies. The restaurant was very cold and she let me borrow one. I wouldn't give it back.

Deb K.

Penny's horse paintings on her tote bags are the best gifts for every horse lover. That's why I also bought one for myself. My horse Snowdrift knows that it carries apples!

Becca L.

The fabrics are so yummy! She taught me how tying a scarf can make your figure look so much better! It's like having my own personal stylist.

Susan R

A Wardrobe in My Purse

IT'S TIME TO REBUILD COMMERCE - FOR THE MINDFUL, GLOBAL CITIZENS OF THE MODERN WORLD.”